On Sunday 19th February the creator of the AutoBlaze Automatic Ignition System, Matthew Statham, appeared on BBC’s Dragons’ Den.

Although none of the Dragons chose to invest it was a strong pitch and Matthew stood his ground to come out relatively unscathed! Peter Jones was clearly unimpressed however there were encouraging words from the other four Dragons and the response on social media has been fantastic.

Automatic ignition for wood burning stoves seems to divide opinion, with many enjoying the process of lighting a fire the traditional way. It does however have some clear benefits for those who are unable or unwilling to spend time establishing a good fire and it’s great news for anyone with cold flue.

If you missed it you can watch again here on BBC iPlayer.

In advance of the broadcast Matthew was also interviewed on BBC Coventry & Warwickshire’s Breakfast Show on Friday 17th. Listen again here (skip forward 1hr 40mins).